The term entropy is often avoided because it contains a certain complexity that cannot be argued away. But when we talk about information, we also have to talk about entropy. Because entropy is the measure of the amount of information. We cannot understand what information is without understanding what entropy is. 1948: Claude E. Shannon invents the expression "bit" and links the concepts of information and entropy. Information is always relative We believe that we can pack information, just as we store bits in a storage medium. Bits are then the information that is objectively available, like little beads in